GEFFERIE
STRATEGY FOR THE PEOPLE WHO RUN THE RAILS
Gefferie Group is a strategy boutique for PSPs, acquirers, and fintechs. We work on two problems that usually sit in different rooms: where you play, and how data and AI are supposed to work inside a payments stack.
SELECTED WORK
Named because the work happened. Role notes stay non-sensitive, on Advisory and About.
STRATEGY IS ONE CORE. DATA IS THE OTHER.
Most payments companies do not fail for lack of ideas. They fail because GTM and data live on different floors. We run them as one engagement: commercial choices that a stack can execute, and a data/AI plan that has a market attached to it.
CORE 01
STRATEGY & GTM — WHERE TO PLAY, AND HOW YOU GET THERE
Payments markets punish optionality. A generic co-brand RFP, a partnership with no risk map, or a product with no route to revenue is not strategy. We set where you play and what you will not do, then make the GTM something a commercial team can fund and ship.
VIEW DETAILS →CORE 02
DATA & AI STRATEGY — DATA MATURITY FOR A PAYMENTS PLATFORM
Most payments companies are drowning in data they cannot use. Metrics split across processors, schemes, and warehouses. We treat data maturity as strategy: what you must measure, what you can predict, and what you will let a model decide, under production constraints.
VIEW DETAILS →NOT SEPARATE DOORS. PATTERNS FROM THE WORK.
Performance and build-and-launch are how strategy and data land. They are not a second homepage.
PAYMENTS PERFORMANCE
Authorisation leadership. Multi-platform routing. Impact counted in euros, not in slides.
BUILD & LAUNCH
Issuing and acquiring programme design. Vendor orchestration across scheme, processor, and security.
OPERATORS. NOT A MARKETPLACE.
For
Founders, CRO, COO, product, and board at PSPs, acquirers, issuers, and fintech platforms.
Not for
Merchants looking for a PSP. Matching. Media or speaking packages.
IF THE STRATEGY IS THE BOTTLENECK, START THERE.
A conversation. Scope, fit, and whether we should work. Not a product demo.
BOOK A STRATEGY CONVERSATION